One of the most helpful of the many ideas Cammy Bean shared with us last Friday was the idea that our public interactions on social media are actually building our “brand” which will shape the way our colleagues and potential clients and employers view us. This is an exciting – and daunting – thought for me.
Historically, transparency hasn’t been a hallmark of most of the organization-centric places I’ve worked. Executives say one thing in a meeting with their peers and another when communicating with the workforce. Members of one department smile and profess to embrace goals of greater cooperation and collaboration in public settings, but back in the department return to a circle-the-wagons method of doing business.
One of my greatest strengths has always been the ability to view any situation from multiple sides. My role in many organizations has been a behind-the-scenes coach; I’ve helped others to reconcile their views with those of others and build bridges in support of desired organizational outcomes. But I’ve rarely taken the opportunity to put my thoughts and ideas so actively “out there” as I’ve had this summer in writing this blog, commenting on others, twittering, participating on discussion boards, etc.
My personal growth opportunity is to continue to gather information, thoughts and ideas from many disparate sources, and to start being more active and open in expressing my views. I have a long way to go in building and leveraging my PLN, but Cammy and her ideas will be part of it.